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There Are a Lot of Souls Here That Need Love: A Trial Lawyer’s Approach

November 5, 2026
Uncategorized
Jason W. Jordan, Esq.

Written by

Jason W. Jordan, Esq.

Denver personal injury lawyer

Last updated on November 4, 2026

If you’ve ever been on a jury selection, you know the feeling.

You’re in a room with a bunch of strangers.

Someone (a lawyer or judge) is going to ask you questions, trying to figure out who can fairly
serve on the jury.

You’re wondering what the lawyers think of you, and you feel guarded. Like you don’t want to
give anything away.

It makes sense you feel this way, because some lawyers are trained to treat jury selection like a
hunt. They want to spot the bad juror.

But often that’s a misguided approach.

In fact, before jury selection on a recent trial, my co-counsel looked out at the pool and said…

“There’s a lot of souls here that need love.”

Keep in mind, he didn’t say this to be “holier than thou.”

He said it because it’s the right strategy.

The truth is… if you walk into the room looking for enemies, you risk making people feel like
they’re under attack.

But you can’t accurately read someone if you’re treating them like an obstacle.

It’s one of the principles that’s guided us throughout our careers as successful trial lawyers.

And it’s the same whenever somebody who’s been hurt calls me.

A lot of injured people have been through something similar to a jury member – usually with an
insurance company.

The insurance companies call, and they start asking questions. The injured person isn’t sure
exactly how much to share.

So they say…
“I’m fine. A little sore. Getting better.”

But that’s not always the whole story.

Maybe they didn’t feel comfortable saying the rest.

That they haven’t slept in days. They can’t pick up their kid anymore. They can’t sit in a car
without feeling pain.

But if nobody knows what you’ve really lost, we can’t fight for it.

That’s why I take “there’s a lot of souls that need love” to heart, and this leads to getting the real
answers.

If you call me, I want to hear what you’re really losing.

Not out of moral superiority, but because understanding what you’ve been through helps us fight
for what you’ve lost. –
Jason

P.S. If you think you have a case worth fighting for, you deserve a firm that’s willing to spend
what it takes to prove it – not just file it and hope.

It’s why we’ve earned a reputation as a “true trial” injury law firm. We’re not afraid to take cases
to trial when needed, and there’s no cost to find out if your case could be one of them.

About the author

Jason W. Jordan, Esq.

Written by

Jason W. Jordan, Esq.

Denver personal injury lawyer

Jason W. Jordan is a Denver personal injury lawyer and the founding member of Jordan Law. He is a dedicated advocate for individuals who have suffered serious injuries
See full bio

Last updated on November 4, 2026

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