Jordan Law founding attorney Jason Jordan recently sat down with Roco Strangio on the Law, AI and Money podcast to discuss what it actually takes to win complex personal injury cases — and why he and his wife Michelle built a company to solve one of trial law’s most persistent problems.
From New Jersey to Colorado’s Courtrooms
Jason’s path to founding one of Colorado’s most decorated personal injury firms wasn’t a straight line. Originally from New Jersey, he moved to Colorado two days after graduating high school, eventually landing in law school in San Diego — where an early internship at a personal injury firm changed everything.
“I learned really quickly I could do a lot more for people here and make a good living than I could in politics,” Jason said. He turned down a $55,000 salary offer, opened his own firm straight out of law school, and hit a $400,000 case within his first four months.
Twenty years later, Jordan Law has recovered over $550 million for injured clients across Colorado and the country.
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What Actually Wins Cases at Trial
Jason doesn’t sugarcoat what separates attorneys who win big verdicts from those who don’t.
Know your case cold — and believe in it. “You have to really believe in your case. If you don’t have that credibility or authenticity of what you’re saying that you actually truly believe deep down inside, it’s going to come across that way and you’re going to get skewered.”
Become an expert in whatever field you’re stepping into. Whether it’s a brain injury, a spinal case, or a liquid oxygen explosion, Jason’s standard is the same: “You got to be willing to become an expert in almost any field.” On a complex engineering case, he told his expert: “You’re going to talk to me like I’m a fourth grader until I tell you to talk to me like an adult.” He spent two and a half months mastering the technology before trying an airbag case against Ford.
Efficiency in the courtroom is a weapon. “Keep your trial shorter, not longer. When the point’s been made, now you’re boring the jury — and that’s not a good thing.” Jason works with outside audio-visual contractors the night before each witness so that exhibits are prepped, highlighted, and ready to pull up instantly. No fumbling. No delays. “If you’re doing that, it comes across horrible.”
Establish yourself as a leader at the pre-trial conference. Jason advises younger lawyers to arrive at pre-trial with a detailed list of the things only real trial lawyers think to ask. “Watch the judge give you more leeway when they can see you clearly know what you’re doing. That translates throughout the entire trial.”
Silence is a tool. “A pause in the courtroom — just waiting, thinking through the next question — jurors appreciate that more than you rambling off multiple things while you’re scrambling looking for papers.”
The Case That Stays With Him
When asked about proud moments beyond the verdicts, Jason described a client who was severely burned and lost most of his arm just before his 23rd birthday. After hard-fought litigation that took the case to the edge of trial, the case settled — and the recovery funded prosthetics that connect directly to the central nervous system.
“He was crying on the phone. Hysterical. He had his arms and hands back. He can pick up a glass, drink out of it.” Jason paused. “If that doesn’t motivate you to be happy and proud of what you do… then nothing will. The money part of it, yeah, it’s great — I’m not going to lie. But really, when you hear those phone calls… you can’t help but choke up a little bit and realize: we did that.”
Iconographics: Solving a Problem Every Trial Lawyer Knows
Midway through the conversation, Jason introduced Iconographics — the forensic animation and illustration company he and his wife Michelle co-founded. The company creates custom trial animations for lawyers across the country: accident reconstruction, medical device failures, biomechanical forces, surgical animations, and more.
The idea came directly from Jason’s own frustration as a trial lawyer. “Pricing is outrageous sometimes. Change orders are always a problem. Or they’re not meaningfully working with your experts and you’re getting something your expert didn’t really want to support their testimony.”
His advice to attorneys hesitant about the cost: “You’re looking at it the wrong way. You can’t afford not to do it.” He pointed out that when defense teams move to strike animations, it’s the clearest possible signal the tool is working. “Ask yourself: why are they trying to strike it every time? Because they know how bad it is for them.”
Jason also shared a story about a judge who was starting to buy a defense argument that a client-likeness animation was too prejudicial. Jason had anticipated the ruling — and had a backup version ready with a generic figure. “As soon as he made his ruling, I said: ‘Would this one be appropriate?’ And he just looked at me laughing.”
Iconographics has since worked on cases across the country, including a 100-plus car pileup in Dallas involving multiple fatalities.
On the State of the Profession
Jason didn’t hold back on where he thinks personal injury law is heading — and not all of it is encouraging.
On the rise of hedge fund-backed law firms treating cases as inventory: “Your clients are literally like widgets to them. They’re not intending on litigating them. You think they’re getting the value that a firm like mine — or another legitimate trial law firm — can get on that case? Of course not.”
On the decline of jury trials: “There are so many more people today, and there’s like a tenth of the amount of jury trials compared to 1955. It’s really a shame. And you see it in the level of lawyering.”
His bottom line for attorneys: try cases. “People try cases. Just try cases. That’s what I’d say.”
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Listen to the Full Episode
You can catch the full conversation on the Law, AI and Money podcast. If you’re handling a complex personal injury case and want to discuss co-counsel, contact Jordan Law here.
Jordan Law handles personal injury, catastrophic injury, wrongful death, and product liability cases throughout Colorado. Over $550 million recovered for our clients.